About Us


Welcome to the website of Novelty Imports, based in Staffordshire West Midlands just off junction 11 of the M6 and at the heart of all the major motorway networks. We are importers wholesalers and specialist suppliers of event novelties; this includes all year round light up LED glow novelties, prize every time inflatables, pocket money toys, soft plush teddies, hand held waving flags, and carnival/festival/concert lines. As Midland associate members of The Showmen’s Guild Of Great Britain our clients include theme and holiday parks, fairgrounds, circuses, music and festival concert events, theatres, market traders, school P.T.A. and charity fundraising associations to name a few!

We stock a good range of fast selling high profit lines and work closely with Trading Standards. We request CE and EN-71 approval from all our suppliers to ensure the best quality and safety of goods.

PLEASE NOTE: Our goods MUST be sold in the original packing and are NOT suitable to be sold to children under 3 years of age due to small parts and risk of choking hazard, we advise a minimum age of 5yrs with adult supervision.

Our Prize Every Time goods and other stock is always changing, to accommodate the latest trends and fashions so we always advice our customers to call to check stock availability.

Our opening times are Monday – Friday 9.30am -5.30pm. We process orders within 48 hours of receiving them sometimes even same day, and offer 24 hour or economy delivery service after they have been processed. Please be aware we do not send out mail order on a Friday. If you require an order URGENT call our sales team on Low call 08454 890158 or Office: 01543 732008 and we will try to accommodate your request.

Pictures, descriptions, packing and sizes are for reference only and may change without notice due to changing of suppliers, please call if unsure.

We accept debit/credit cards, PayPal, Bank Transfers, cheques (must be cleared before goods are dispatched) and cash on counter collection as payment.

We mainly trade by mail order, but we welcome callers to our Midland Glowroom to collect or counter sales by appointment only, please call us on Low call: 08454 890158, Office: 01543 732008 before you visit, so we can arrange a time and date for you. Our Prices are plus VAT unless stated.
Finally we hope we can be of service to you in the very near future.