Novelty Imports Privacy Policy
Updated For GDPR Compliance May 2018.

Novelty Imports is committed to protecting your privacy online.

You are not required to provide any personal information to use this website but if you wish to receive specific information or to place an order, we will require certain information from you.
By sending your details to us that, you acknowledge that you have read this policy, you do so voluntarily and you agree that the Novelty Imports may use such information so that we may consider your request and/or for more general administrative and operational purposes.
Our privacy policy explains how this will be executed.

What information will we collect?

  • Appropriate contact and message information to help facilitate online enquiries and product requests
  • Registration: to order through the website we ask you to register, and if you do we ask for your name, email address, geographical address and other contact and company information
  • We may ask you for additional information, for example if you place an order or complete a survey
  • On submission of an enquiry, product request or registration, we may store the site you entered from to help us gauge the success of online marketing and partner relationships;
  • We may also use cookies. For more details, see our cookies policy

How do we use your information?

We use the information to help us understand more about how our web site is used, to improve our site, and to send you information about us and our product range which we think may be of interest to you, both electronically and otherwise.
Unless you have informed us that you do not wish to receive further information about our product range, we may send you direct mail.

When do we share information?
We NEVER sell your personal information to others. Any of our services that are hosted by third parties are done so in the agreement that they will keep your information secure and not use it for other purposes.
If we believe that your use of the site is unlawful or damaging to others, we reserve the right to disclose the information we have obtained through the site about you to the extent that it is reasonably necessary in our opinion to prevent, remedy or take action in relation to such conduct.


All personal and credit card information is encoded using Secure Sockets Layer (SSL) technology before being sent over the Internet. To protect your data further, part of your credit card information is broken up and sent as a separate email that is processed manually using a card terminal machine and is deleted immediately and NOT stored on our web site, so it isn’t connected to the Internet based shop. Credit card transactions are issued a digital certificate, ensuring that your data can only be read by our transaction system as long as your browser shows its secure mode symbol (such as a key or closed lock).
To make the most of the security on our site, we recommend using either Microsoft, Internet Explorer version 5.0 or higher, Opera or FireFox, all of which enable SSL. We also recommend setting your browser’s preferences to accept cookies and enable JavaScript

Revisions to this privacy policy

We are committed to ensuring the privacy of visitors to our website. This policy may therefore be revised by us from time to time so please check it regularly so that you are aware of any changes to its terms.

How to Complain

Please let us know if you are unhappy with how we have used your personal information. You can contact us at or write to the Data Protection Request at Novelty Imports Unit 11 South Staffordshire Business Park Hawkins Drive Cannock Staffordshire WS11 0XU

You also have the right to complain to the Information Commissioner’s Office at

Novelty Imports COOKIES POLICY April 2018

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. For instructions about how to disable cookies in many popular web browsers, as well as a wealth of information about cookies, please visit the site below:

Novelty Imports utilises Google Analytics which allows us to monitor traffic to our site. Google Analytics uses the following cookies:__

  • utma – Used to determine unique visitors to the site.
  • __utmb – Used to establish and continue a user session with the site.
  • __utmc – Operated in conjunction with the __utmb cookie to establish and continue a user session with the site.
  • __utmz – Used to determine how a visitor accesses the site (for example, via a search engine or a link).

Full details of the cookies which Google Analytics uses can be found in Google’s Analytics documentation

You can also read Google’s Privacy Policy for Google Analytics

We do not share any data that Google Analytics collects. The analytics data collected by Google Analytics is used by Novelty Imports to:

  • Generate aggregate reports about how visitors find the site
  • Evaluate visitor use of the site
  • Enhance and update the site.

Changing your cookie settings

All modern browsers allow you to change your cookie settings. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser.

NOTE: Disabling Strictly Necessary Cookies for our website will affect your ability to place an order.